“Striving for being the best, for only doing the best products, for staying focused” was a core principle that Steve Jobs instilled in Apple. He said he could put every product the company ships on a small table. Not surprising, Apple’s sales were $416 billion last year.
It’s said that multitasking is the opportunity to screw up more than one thing at a time. Today’s marketing options can be incredibly tempting, like an all-you-can-eat buffet. However, it’s time to exercise self-control. Before you haphazardly spread your marketing budget across digital media, social media, direct, and traditional channels, press pause.
Compile a list of all your current marketing activities. It’s likely that not every channel is effectively reaching your target audience. Eliminate those that aren’t performing well. Using too many channels is essentially the same as not marketing at all.
Rather, focus on one channel at a time and measure its results. A sound strategy is to excel at one area before moving on to the next. As Tim Cook wisely advised, “It’s easy to add, but it’s hard to edit. It’s hard to stay focused. And yet, we know we’ll only do our best work if we stay focused.”
Share This Post
Over the past decade, I’ve had the privilege of working with business owners and professionals who are either embarking on a new career chapter or entering a new phase in their professional journey.
For small businesses, ROI – Return On Investment – is a buzzword frequently discussed in the context of marketing. It’s the ratio of investment to cost that determines the success of a marketing campaign.
Personal branding doesn’t mean becoming someone entirely new; it’s about celebrating your unique qualities and achievements. Throughout your career, you’ve invested in your learning and leadership, earning the respect of others.
