Discover a renewed passion for your business through frank analysis – with honesty.


Marketing experience to generate and execute a plan – with objectivity.


Access strategic thinking and creative expertise in less time, for less cost – with accountability.

When asked what we do well…


Protem brings outsourced marketing management to business owners seeking change – without the time, talent or patience to get the job done right, in-house.  We discover unique, often unrecognized, qualities in a company and leverage them to elevate the brand. Protem takes responsibility for the strategy of traditional and online marketing, the management of creative development and selection of talented, trusted resources. Outsourced leadership makes it possible to improve the quality of marketing without added overhead.

Cups of Coffee

Discovery Process

Too often, business owners are guilty of relying on intuition to make business decisions. To make well informed marketing decisions, stop doing what you’ve always done.

Marketing Therapy

Change is healthy and most times, necessary. Digging deep, with honest evaluation, will empower a business owner to market more strategically.

Content Development

The most lucid lesson in good writing – “think long, write short.”  Finding the right words is difficult for most business owners – objective brevity is always the best practice.


Brand Evolution

Rebranding is uncovering what’s already there – and making it new again. Your brand is the source of promises made. Redefining the brand perception is the cornerstone of rebranding.

Website Production

A website is more than pages – it’s a medium to reach people at high speed – with less words and greater clarity. But a website is just one tool in a comprehensive marketing strategy.

Public Relations

Effective publicity will make the company stronger while growing the brand. Company news can have meaningful impact – while strengthening customer engagement.

Kind Words

  • I have been a client of Protem for more than 20 years. I rely on Jim because of his insistence on strategy before tactics. I rely on him to find the best resources to produce the elements that support the tactics. He keeps me aligned with what my clients really want and on the right messages to sustain the relationships with them and prospects.

    Paul Riecks
    Make Meetings Matter
  • Having worked with Protem for almost four years has allowed me to see what a true professional relationship should be like. We work so closely with Jim that he has become a part of our work family. He’s proactive and helps us stay marketable so we can run the association smoothly.

    Shannon Shagoury
    Mechanical Contractors Association of Maryland
  • We engaged Protem in 2009 to head up our marketing program. Over the years, they have managed our rebranding, trade shows, industry marketing – keeping us focused and at the forefront of our industry.

    Gene Ostendorf
    InOne Technology
  • In 2006, Jim asked me “what exactly does your company do?” – that’s when I knew we needed a stronger brand message. I immediately knew this was a great fit. The Discovery Process was the blue print – fill in the blanks, do your homework and listen to Jim. He is my most valued asset – with his insight and therapy, our message is heard.

    David Sutphen
    Southfen Restoration Home Builder
  • It has been an extreme pleasure and privilege to have benefited from Jim’s expertise in the launch and promotion of the Claire Marie Foundation. His commitment is astounding. His motivation, inspiration and expansive network has made our hopes a reality. 

    Marianne Banister
    Claire Marie Foundation
  • There is a good reason why PHCC has worked with Protem since 2001 – we love working with them. They are creative, responsive, and accurate!

    Cindy Sheridan, CAE
    PHCC Educational Foundation
  • Over the years, Jim has helped us grow three different businesses. He’s been our teacher and guide, trusted resource and chief encourager. He doesn’t just take our ideas and tell us how to translate them – he brings us ideas to fuel our success. We couldn’t do what we do without Jim and his team. For sure, we wouldn’t enjoy it as much!

    Margaret Wilson
    Tandem Partners/CopreneurCPR
  • We hired Protem for a brand refresh during our 25th anniversary year.  Protem worked hand-in-glove with our team to ensure our objectives were met and the results were outstanding.  We enjoyed our partnership with Protem and have received rave reviews about our refreshed look, positioning us well for the next 25 years.

    Dominick Dunnigan
    SOUTHWAY Built with Integrity
  • We have embraced the mission, vision and value which you developed, as well as the rebranding everything as CarsonSAINT. Sales last quarter were up 50 % over the prior year and our pipeline is up 300%. Many thanks for your good work here.

    Richard Carson

Brain Share

  • Influencing the Influencers

    How well do you think people actually understand what you do? It’s really not about who you know, it’s about who knows you. Maybe it’s time for a shift to influencer marketing. ...
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  • Veterans Day

    This Veterans Day, saying “thank you for your service” is not enough. Veterans Day honors living veterans – a day to understand what so many brave men and women have...
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  • A Season of Woes

    It took the Baltimore Orioles 65 seasons to earn the worst record in club history – a heart-breaking 115 loses – 61 games behind the Boston Red Sox. Attendance slumped...
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  • Back To School

    That foreboding day has returned – along with the rush for new shoes, haircuts, backpacks, and supplies. Over 78 million students are headed to the classroom, with a reported...
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  • Marketing With Substance

    In 1952, advertising sage Leo Burnett proclaimed “what helps people, helps business.” This credo is at the core of socially-conscious companies that wisely include customers in promotions and marketing. Recently, I saw...
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  • Vacation Aversion

    Summer has arrived and July 4th falls on a Wednesday. This week I’ve heard business owners say, almost apologetically, “I’m taking vacation the week of July 4th  – it’s just four days...
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  • Facing Mortality

    If you missed HBO’s documentary, John McCain – For Whom The Bell Tolls, on Memorial Day – demand it or stream it. Like most Americans, I was aware of...
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  • Influencer Power

    A quick tour of Instagram will reveal the power that influencers have in marketing products. These Influencers are using social platforms to reach thousands, if not millions, of followers for product...
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  • The Oscar Goes To…

    Watching The Oscars made me realize how many good movies I hadn’t seen this year. Of those I did see, they moved me. I believe what makes a movie memorable is...
    Read More


As a writer, thinker and therapist, Jim applies his experience to startups, entrepreneurs, associations and not-for-profit organizations. After owning and managing two marketing companies for 30 years, he now practices as an outsourced marketing therapist. Jim earned a Bachelor of Arts degree in Marketing Communications from Loyola University Maryland. Married to Dr. Deborah Naylor with three children, four grandchildren and two dogs, he is an an avid photographer and frustrated golfer.


The Golfers’ Charitable Foundation provides financial support for children and youth seeking a rewarding education and activities. Each year, The Foundation donates proceeds from its core fundraiser, the “Scramble for Kids” Golf Tournament. Since 1967, The Foundation has raised $3.2 million for area children’s and youth organizations.

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The Claire Marie Foundation provides adolescents and young adults with melanoma awareness, education programs and skin screenings. Established in 2014, following the death of Claire Marie Wagonhurst, who lost a long battle with adolescent melanoma at the age of 17 as a result of changes her body went through during puberty.

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4334 Roland Avenue Baltimore, MD 21210