Make a List – and You Won’t Forget.

Recently, we traveled to Tanzania for a safari – it was everything we hoped for, and more. You might ask “why Tanzania?” – simple, it was on my wife’s bucket list. Amazing that an item on a list can be so powerful to have us travel 7,600 miles for a trip of a lifetime. The reality...
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Turn a New Leaf on Your Business

Have you ever wondered why leaves change color? I did a little research to understand this intriguing mystery. Deciduous trees suck up sunlight in summer to maximize growth and then drop their leaves in winter. Blame it on chlorophyll – the pigment that aids in photosynthesis and makes leaves green. When it gets cooler, chlorophyll becomes greedy and...
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The Olympics Link Us Together

It’s that time again – Olympic fever is mounting as the postponed Summer Games are ready to begin. You can sum up what the Olympics deliver in a word – unity. Bringing global athletes together in competition unifies the world, if only for 17 days. The goal of the International Olympic Committee is “building a peaceful and...
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Stop Multitasking Your Marketing

Focus On One Thing Apple CEO Tim Cook said that “striving for being the best, for only doing the best products, for staying focused” was a core principle that Steve Jobs instilled in the company. He said he could put every product the company ships on a small table. Not surprising, Apple’s sales were $274...
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Just When You Thought It Was Safe…

As Covid appears to be releasing its grip just as we venture outside to enjoy Spring, those infrequent creatures from below the surface are emerging to invade our trees, golf courses and outdoor dining venues with their annoying sounds.  Billions of Brood X cicadas are about to make their grand entrance, after 17 years in...
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Here Comes The Sun

After a long, cold winter, lingering Covid concerns, and the effects of darkness, spring has arrived. Recently, I heard the classic by George Harrison, Here Comes The Sun and decided it’s the perfect anthem to usher in the new season. This song seemed to pair well with one of my favorite newsletters – The Optimist....
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