Influencing the Influencers

How well do you think people actually understand what you do? It’s really not about who you know, it’s about who knows you. Maybe it’s time for a shift to influencer marketing.  Influencer marketing is focused on influential people rather than your prospect. Begin by Identifying individuals with influence over potential customers and direct your marketing efforts their way. This...
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Veterans Day

This Veterans Day, saying “thank you for your service” is not enough. Veterans Day honors living veterans – a day to understand what so many brave men and women have done for our country. Ask a Veteran what they did in the military – where and when they served, and listen to their personal stories. Your questions are a more...
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A Season of Woes

It took the Baltimore Orioles 65 seasons to earn the worst record in club history – a heart-breaking 115 loses – 61 games behind the Boston Red Sox. Attendance slumped 23% – dipping below 2 million. For O’s fans, 2018 eclipsed the 1988 season – though that 21-game season-opening losing streak will remain conspicuous in the team’s...
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Back To School

That foreboding day has returned – along with the rush for new shoes, haircuts, backpacks, and supplies. Over 78 million students are headed to the classroom, with a reported 2.5% suffering from Didaskaleinophobia, the fear of going back to school. Yes, it’s real. Remember the feeling the night before the first day of school? Excitement mixed...
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Marketing With Substance

In 1952, advertising sage Leo Burnett proclaimed “what helps people, helps business.” This credo is at the core of socially-conscious companies that wisely include customers in promotions and marketing. Recently, I saw a commercial for Firehouse Subs, a national chain that wears its corporate culture on its sleeve. Their mission: a commitment to flavorful food, heartfelt service, and...
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Vacation Aversion

Summer has arrived and July 4th falls on a Wednesday. This week I’ve heard business owners say, almost apologetically, “I’m taking vacation the week of July 4th  – it’s just four days off that way.” American entrepreneurs and business-owners use just 25% of their vacation days, and worse yet, 42% don’t take any vacation at all. Sadly, of those who take a...
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