Stop Multitasking Your Marketing

Focus On One Thing Apple CEO Tim Cook said that “striving for being the best, for only doing the best products, for staying focused” was a core principle that Steve Jobs instilled in the company. He said he could put every product the company ships on a small table. Not surprising, Apple’s sales were $274...
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Just When You Thought It Was Safe…

As Covid appears to be releasing its grip just as we venture outside to enjoy Spring, those infrequent creatures from below the surface are emerging to invade our trees, golf courses and outdoor dining venues with their annoying sounds.  Billions of Brood X cicadas are about to make their grand entrance, after 17 years in...
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Here Comes The Sun

After a long, cold winter, lingering Covid concerns, and the effects of darkness, spring has arrived. Recently, I heard the classic by George Harrison, Here Comes The Sun and decided it’s the perfect anthem to usher in the new season. This song seemed to pair well with one of my favorite newsletters – The Optimist....
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Everywhere Else It’s Just Tuesday

Today is Pancake Day, or is it Mardi Gras, it might be Fat Tuesday, wait it’s Shrove Tuesday, the day before Ash Wednesday. What a confusing day. How can one day be called so many names. This forced me to research what this day really is called – and why. It started in 600 AD when...
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Did Your Marketing See Its Shadow?

Does your marketing feel like the movie Groundhog Day? Is your 2021 plan to repeat what you did in 2020? You’ve heard: “If you always do what you’ve always done, you’ll always get what you’ve always got.” Before you do the same old thing, change it up this year: 1. Do you really need to...
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It’s Finally 2021 – Just Keep Talking

As we hunker down for Pandemic Winter, the ability to communicate with family and friends will be strained. Connecting with others has become as novel as the virus itself – families on FaceTime, companies Zooming and classrooms on tablets have become the norm. This lack of human interaction is having a real impact on employees, teachers,...
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