Does your marketing strategy feel like Groundhog Day? Are you repeating last year’s efforts? It doesn’t have to be that way. Perhaps it’s time to take a closer look, shake things up, and make a real difference.
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
Before you repeat the same old routine, consider these things:
- Are all your products or services truly what you want to market? Narrow them down to what you excel at and make money. Then, focus your marketing efforts and budget on those areas.
- Examine your marketing language. Does it accurately describe your offerings? Consider using more active wording to convey a clearer message. Think of the Gettysburg Address: under three minutes, 10 sentences – just 272 words. Keep it short, informative, and concise; every word counts. Think long, write short.
- How does your current brand compare to your competition? Are you worried that changing your logo or business name will damage what you’ve built? Customers remember brands, not logos. A strong brand can be invigorated by a new logo or slogan, generating renewed interest for clients and prospects.
- How comfortable are you with your website’s appearance and performance? Search your company online to see what your audience sees. Keep your site updated with new content, improved functionality, and relevant images.
- When was the last time you communicated with your current clients? The easiest sales are to your existing customers. Keep your email list current and ready for important news. Establish an email and social media schedule for regular touch points.
It’s easy to get caught up in urgent tasks rather than important ones. Marketing often falls into this trap. You might just need a wake-up call.
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