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If you missed HBO’s documentary, John McCain – For Whom The Bell Tolls, on Memorial Day – demand it or stream it. Like most Americans, I was aware of McCain’s heroic past and his maverick style of politics. HBO opens the door to his battle with brain cancer and his resilience as he continues to...
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A quick tour of Instagram will reveal the power that influencers have in marketing products. These Influencers are using social platforms to reach thousands, if not millions, of followers for product endorsement. Manny the Frenchie, a French bulldog with 4 million followers, models Martha Stewart’s Petsmart products and appeared on Steve Harvey’s TV show. Since 2014, Manny has made millions for his owners...
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Watching The Oscars made me realize how many good movies I hadn’t seen this year. Of those I did see, they moved me. I believe what makes a movie memorable is a good story – capable of transporting me to a different time, place or mindset. A good film doesn’t need to be nominated for an Oscar or even...
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Let’s be honest, predicting a gold medal for the Men’s U.S. Curling Team was a long shot. Defeating Sweden, the top-ranked team in the world, was both astonishing and inspiring. John Shuster, the face of American curling for the past four Winter Olympics proclaimed “this is a team that never gives up.” That was a bold proclamation...
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I can remember that new millennium promise to become a “paperless” society. That didn’t work out so well, and if anything, we use more paper as we download receipts, print emails and make backups of our digital files. We just love paper. A decade later, I committed to reduce my paper usage by 75% –...
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At 1107 E Street in Belmar, New Jersey, a group of musicians rehearsed in a garage squeezed between a house and the south-side fence. October 1972, The E Street Band lead by the legendary Bruce Springsteen was formed and the rest is history. Fifty years prior to Born To Run, Walt and his brother Roy...
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We all know that email is a necessary evil – a delicate balance between necessity and nuisance. The trick is to establish practices that ensure important emails arrive in your inbox and the rest go confidently into your spam folder. One decision that has dramatically reduced my inbox load is Slack – a valuable tool for...
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For a small business, there is much written about measuring the ROI – Return On Investment. This buzz term is the subject of what to gain when investing in marketing – the ratio of investment divided by the cost determines how big the win. I believe there is another measurement tool that a business owner...
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Get What You’ve Always Got Does your marketing feel like the movie Groundhog Day? Is your plan to do what you did last year, again? Well, it doesn’t have to be that way. Maybe this year will be the year to take a closer look, shake things up and make a real difference. “If you...
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You heard me, right? Ending a statement with the word RIGHT has become the accepted method of asking a question — or making sure the person actually hears you. And once you hear it, it will drive you as crazy as when someone uses YOU KNOW. I first noticed this annoying practice during the presidential...
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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of