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After a long, cold winter, lingering Covid concerns, and the effects of darkness, spring has arrived. Recently, I heard the classic by George Harrison, Here Comes The Sun and decided it’s the perfect anthem to usher in the new season. This song seemed to pair well with one of my favorite newsletters – The Optimist....
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Today is Pancake Day, or is it Mardi Gras, it might be Fat Tuesday, wait it’s Shrove Tuesday, the day before Ash Wednesday. What a confusing day. How can one day be called so many names. This forced me to research what this day really is called – and why. It started in 600 AD when...
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Does your marketing feel like the movie Groundhog Day? Is your 2021 plan to repeat what you did in 2020? You’ve heard: “If you always do what you’ve always done, you’ll always get what you’ve always got.” Before you do the same old thing, change it up this year: 1. Do you really need to...
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As we hunker down for Pandemic Winter, the ability to communicate with family and friends will be strained. Connecting with others has become as novel as the virus itself – families on FaceTime, companies Zooming and classrooms on tablets have become the norm. This lack of human interaction is having a real impact on employees, teachers,...
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As people began working remotely, the resounding question became “what day is it?” Every day felt like every other day – and soon it didn’t matter. Juggling family, clients, and bosses became as new skillset. Zoom sessions, as serious as they were intended, often included pets and kids needing to go to the potty.  The...
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As we enter the third month of this pandemic, I’m growing weary of hearing “we’re all in this together” from car dealers, online merchants and corporate America. Though well-intended, the reality is that we’re just not able to be in this together. For those of us sheltering at home, we are actually HIDING from the virus – doing as we’re...
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“Either write something worth reading or do something worth writing.” Benjamin Franklin Benjamin Franklin, one of the Founding Fathers of the United States, was a leading writer, printer, postmaster, inventor, humorist and diplomat. He was also known as the “Patron Saint of Advertising.”  As a natural copywriter, Franklin successfully persuaded businesses to advertise their goods and...
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For businesses in the path of Dorian, recent weeks have been difficult. Damages are in the billions from the Bahamas to Nova Scotia, with loss of life, infrastructure destruction and business interruption.  A natural disaster is just one of many calamities that can disrupt business operations or affect the corporate image. Data breaches, employee sabotage, damaging...
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As we enter the next election cycle, how prepared are you to sort through the ambitious claims and promises coming your way? If you’re feeling overwhelmed – you’re not alone. With just 483 days until Election Day, it’s incumbent upon the candidates to persuasively defend their platforms in order to convince voters. The contender who debates in language...
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How well do you think people actually understand what you do? It’s really not about who you know, it’s about who knows you. Maybe it’s time for a shift to influencer marketing.  Influencer marketing is focused on influential people rather than your prospect. Begin by Identifying individuals with influence over potential customers and direct your marketing efforts their way. This...
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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of