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“Either write something worth reading or do something worth writing.” Benjamin Franklin Benjamin Franklin, one of the Founding Fathers of the United States, was a leading writer, printer, postmaster, inventor, humorist and diplomat. He was also known as the “Patron Saint of Advertising.”  As a natural copywriter, Franklin successfully persuaded businesses to advertise their goods and...
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For businesses in the path of Dorian, recent weeks have been difficult. Damages are in the billions from the Bahamas to Nova Scotia, with loss of life, infrastructure destruction and business interruption.  A natural disaster is just one of many calamities that can disrupt business operations or affect the corporate image. Data breaches, employee sabotage, damaging...
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As we enter the next election cycle, how prepared are you to sort through the ambitious claims and promises coming your way? If you’re feeling overwhelmed – you’re not alone. With just 483 days until Election Day, it’s incumbent upon the candidates to persuasively defend their platforms in order to convince voters. The contender who debates in language...
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How well do you think people actually understand what you do? It’s really not about who you know, it’s about who knows you. Maybe it’s time for a shift to influencer marketing.  Influencer marketing is focused on influential people rather than your prospect. Begin by Identifying individuals with influence over potential customers and direct your marketing efforts their way. This...
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This Veterans Day, saying “thank you for your service” is not enough. Veterans Day honors living veterans – a day to understand what so many brave men and women have done for our country. Ask a Veteran what they did in the military – where and when they served, and listen to their personal stories. Your questions are a more...
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It took the Baltimore Orioles 65 seasons to earn the worst record in club history – a heart-breaking 115 loses – 61 games behind the Boston Red Sox. Attendance slumped 23% – dipping below 2 million. For O’s fans, 2018 eclipsed the 1988 season – though that 21-game season-opening losing streak will remain conspicuous in the team’s...
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That foreboding day has returned – along with the rush for new shoes, haircuts, backpacks, and supplies. Over 78 million students are headed to the classroom, with a reported 2.5% suffering from Didaskaleinophobia, the fear of going back to school. Yes, it’s real. Remember the feeling the night before the first day of school? Excitement mixed...
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In 1952, advertising sage Leo Burnett proclaimed “what helps people, helps business.” This credo is at the core of socially-conscious companies that wisely include customers in promotions and marketing. Recently, I saw a commercial for Firehouse Subs, a national chain that wears its corporate culture on its sleeve. Their mission: a commitment to flavorful food, heartfelt service, and...
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Summer has arrived and July 4th falls on a Wednesday. This week I’ve heard business owners say, almost apologetically, “I’m taking vacation the week of July 4th  – it’s just four days off that way.” American entrepreneurs and business-owners use just 25% of their vacation days, and worse yet, 42% don’t take any vacation at all. Sadly, of those who take a...
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If you missed HBO’s documentary, John McCain – For Whom The Bell Tolls, on Memorial Day – demand it or stream it. Like most Americans, I was aware of McCain’s heroic past and his maverick style of politics. HBO opens the door to his battle with brain cancer and his resilience as he continues to...
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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of