Calendar Lists

I can remember that new millennium promise to become a “paperless” society. That didn’t work out so well, and if anything, we use more paper as we download receipts, print emails and make backups of our digital files. We just love paper. A decade later, I committed to reduce my paper usage by 75% –...
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Garage Sale

At 1107 E Street in Belmar, New Jersey, a group of musicians rehearsed in a garage squeezed between a house and the south-side fence. October 1972, The E Street Band lead by the legendary Bruce Springsteen was formed and the rest is history. Fifty years prior to Born To Run, Walt and his brother Roy...
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Email Anxiety

We all know that email is a necessary evil – a delicate balance between necessity and nuisance. The trick is to establish practices that ensure important emails arrive in your inbox and the rest go confidently into your spam folder. One decision that has dramatically reduced my inbox load is Slack – a valuable tool for...
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Cost Of Indecision

For a small business, there is much written about measuring the ROI – Return On Investment. This buzz term is the subject of what to gain when investing in marketing – the ratio of investment divided by the cost determines how big the win. I believe there is another measurement tool that a business owner...
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Groundhog Day

Get What You’ve Always Got Does your marketing feel like the movie Groundhog Day? Is your plan to do what you did last year, again? Well, it doesn’t have to be that way. Maybe this year will be the year to take a closer look, shake things up and make a real difference. “If you...
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Right Is So Wrong

You heard me, right? Ending a statement with the word RIGHT has become the accepted method of asking a question — or making sure the person actually hears you. And once you hear it, it will drive you as crazy as when someone uses YOU KNOW. I first noticed this annoying practice during the presidential...
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