Blog – Page 4 – Protem Marketing

October 15, 2018

Marketing With Substance

In 1952, advertising sage Leo Burnett proclaimed “what helps people, helps business.” This credo is at the core of socially-conscious companies that wisely include customers in promotions and marketing. Recently, I saw a commercial for Firehouse Subs, a national chain that wears its corporate culture on its sleeve. Their mission: a commitment to flavorful food, heartfelt service, and...

October 15, 2018

Vacation Aversion

Summer has arrived and July 4th falls on a Wednesday. This week I’ve heard business owners say, almost apologetically, “I’m taking vacation the week of July 4th – it’s just four days off that way.” American entrepreneurs and business-owners use just 25% of their vacation days, and worse yet, 42% don’t take any vacation at all. Sadly, of those who take a...

May 29, 2018

Facing Mortality

If you missed HBO’s documentary, John McCain – For Whom The Bell Tolls, on Memorial Day – demand it or stream it. Like most Americans, I was aware of McCain’s heroic past and his maverick style of politics. HBO opens the door to his battle with brain cancer and his resilience as he continues to...

May 18, 2018

Influencer Power

A quick tour of Instagram will reveal the power that influencers have in marketing products. These Influencers are using social platforms to reach thousands, if not millions, of followers for product endorsement. Manny the Frenchie, a French bulldog with 4 million followers, models Martha Stewart’s Petsmart products and appeared on Steve Harvey’s TV show. Since 2014, Manny has made millions for his owners...

March 16, 2018

The Oscar Goes To…

Watching The Oscars made me realize how many good movies I hadn’t seen this year. Of those I did see, they moved me. I believe what makes a movie memorable is a good story – capable of transporting me to a different time, place or mindset. A good film doesn’t need to be nominated for an Oscar or even...

February 25, 2018

Make Some Noise

Let’s be honest, predicting a gold medal for the Men’s U.S. Curling Team was a long shot. Defeating Sweden, the top-ranked team in the world, was both astonishing and inspiring. John Shuster, the face of American curling for the past four Winter Olympics proclaimed “this is a team that never gives up.” That was a bold proclamation...

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