Father of Advertising

“Either write something worth reading or do something worth writing.” Benjamin Franklin Benjamin Franklin, one of the Founding Fathers of the United States, was a leading writer, printer, postmaster, inventor, humorist and diplomat. He was also known as the “Patron Saint of Advertising.”  As a natural copywriter, Franklin successfully persuaded businesses to advertise their goods and...
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When Disaster Strikes  

For businesses in the path of Dorian, recent weeks have been difficult. Damages are in the billions from the Bahamas to Nova Scotia, with loss of life, infrastructure destruction and business interruption.  A natural disaster is just one of many calamities that can disrupt business operations or affect the corporate image. Data breaches, employee sabotage, damaging...
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Elect To Keep It Simple

As we enter the next election cycle, how prepared are you to sort through the ambitious claims and promises coming your way? If you’re feeling overwhelmed – you’re not alone. With just 483 days until Election Day, it’s incumbent upon the candidates to persuasively defend their platforms in order to convince voters. The contender who debates in language...
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Influencing the Influencers

How well do you think people actually understand what you do? It’s really not about who you know, it’s about who knows you. Maybe it’s time for a shift to influencer marketing.  Influencer marketing is focused on influential people rather than your prospect. Begin by Identifying individuals with influence over potential customers and direct your marketing efforts their way. This...
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Veterans Day

This Veterans Day, saying “thank you for your service” is not enough. Veterans Day honors living veterans – a day to understand what so many brave men and women have done for our country. Ask a Veteran what they did in the military – where and when they served, and listen to their personal stories. Your questions are a more...
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Back To School

That foreboding day has returned – along with the rush for new shoes, haircuts, backpacks, and supplies. Over 78 million students are headed to the classroom, with a reported 2.5% suffering from Didaskaleinophobia, the fear of going back to school. Yes, it’s real. Remember the feeling the night before the first day of school? Excitement mixed...
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