Back To School

That foreboding day has returned – along with the rush for new shoes, haircuts, backpacks, and supplies. Over 78 million students are headed to the classroom, with a reported 2.5% suffering from Didaskaleinophobia, the fear of going back to school. Yes, it’s real. Remember the feeling the night before the first day of school? Excitement mixed...
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Marketing With Substance

In 1952, advertising sage Leo Burnett proclaimed “what helps people, helps business.” This credo is at the core of socially-conscious companies that wisely include customers in promotions and marketing. Recently, I saw a commercial for Firehouse Subs, a national chain that wears its corporate culture on its sleeve. Their mission: a commitment to flavorful food, heartfelt service, and...
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Vacation Aversion

Summer has arrived and July 4th falls on a Wednesday. This week I’ve heard business owners say, almost apologetically, “I’m taking vacation the week of July 4th  – it’s just four days off that way.” American entrepreneurs and business-owners use just 25% of their vacation days, and worse yet, 42% don’t take any vacation at all. Sadly, of those who take a...
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Facing Mortality

If you missed HBO’s documentary, John McCain – For Whom The Bell Tolls, on Memorial Day – demand it or stream it. Like most Americans, I was aware of McCain’s heroic past and his maverick style of politics. HBO opens the door to his battle with brain cancer and his resilience as he continues to...
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Influencer Power

A quick tour of Instagram will reveal the power that influencers have in marketing products. These Influencers are using social platforms to reach thousands, if not millions, of followers for product endorsement. Manny the Frenchie, a French bulldog with 4 million followers, models Martha Stewart’s Petsmart products and appeared on Steve Harvey’s TV show. Since 2014, Manny has made millions for his owners...
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The Oscar Goes To…

Watching The Oscars made me realize how many good movies I hadn’t seen this year. Of those I did see, they moved me. I believe what makes a movie memorable is a good story – capable of transporting me to a different time, place or mindset. A good film doesn’t need to be nominated for an Oscar or even...
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