As we hunker down for Pandemic Winter, the ability to communicate with family and friends will be strained. Connecting with others has become as novel as the virus itself – families on FaceTime, companies Zooming and classrooms on tablets have become the norm. This lack of human interaction is having a real impact on employees, teachers,...Read More

As people began working remotely, the resounding question became “what day is it?” Every day felt like every other day – and soon it didn’t matter. Juggling family, clients, and bosses became as new skillset. Zoom sessions, as serious as they were intended, often included pets and kids needing to go to the potty.  The...Read More

“Either write something worth reading or do something worth writing.” Benjamin Franklin Benjamin Franklin, one of the Founding Fathers of the United States, was a leading writer, printer, postmaster, inventor, humorist and diplomat. He was also known as the “Patron Saint of Advertising.”  As a natural copywriter, Franklin successfully persuaded businesses to advertise their goods and...Read More

For businesses in the path of Dorian, recent weeks have been difficult. Damages are in the billions from the Bahamas to Nova Scotia, with loss of life, infrastructure destruction and business interruption.  A natural disaster is just one of many calamities that can disrupt business operations or affect the corporate image. Data breaches, employee sabotage, damaging...Read More