Did Your Marketing See Its Shadow?

Does your marketing feel like the movie Groundhog Day? Is your 2021 plan to repeat what you did in 2020? You’ve heard: “If you always do what you’ve always done, you’ll always get what you’ve always got.” Before you do the same old thing, change it up this year: 1. Do you really need to...
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It’s Finally 2021 – Just Keep Talking

As we hunker down for Pandemic Winter, the ability to communicate with family and friends will be strained. Connecting with others has become as novel as the virus itself – families on FaceTime, companies Zooming and classrooms on tablets have become the norm. This lack of human interaction is having a real impact on employees, teachers,...
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It’s Not The Hours – It’s The Output

As people began working remotely, the resounding question became “what day is it?” Every day felt like every other day – and soon it didn’t matter. Juggling family, clients, and bosses became as new skillset. Zoom sessions, as serious as they were intended, often included pets and kids needing to go to the potty.  The...
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In This Together – Really?

As we enter the third month of this pandemic, I’m growing weary of hearing “we’re all in this together” from car dealers, online merchants and corporate America. Though well-intended, the reality is that we’re just not able to be in this together. For those of us sheltering at home, we are actually HIDING from the virus – doing as we’re...
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Father of Advertising

“Either write something worth reading or do something worth writing.” Benjamin Franklin Benjamin Franklin, one of the Founding Fathers of the United States, was a leading writer, printer, postmaster, inventor, humorist and diplomat. He was also known as the “Patron Saint of Advertising.”  As a natural copywriter, Franklin successfully persuaded businesses to advertise their goods and...
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When Disaster Strikes  

For businesses in the path of Dorian, recent weeks have been difficult. Damages are in the billions from the Bahamas to Nova Scotia, with loss of life, infrastructure destruction and business interruption.  A natural disaster is just one of many calamities that can disrupt business operations or affect the corporate image. Data breaches, employee sabotage, damaging...
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