The Olympics Link Us Together

It’s that time again – Olympic fever is mounting as the postponed Summer Games are ready to begin. You can sum up what the Olympics deliver in a word – unity. Bringing global athletes together in competition unifies the world, if only for 17 days.

The goal of the International Olympic Committee is “building a peaceful and better world in the Olympic Spirit which requires mutual understanding with a spirit of friendship, solidarity, and fair play”

Tokyo will host over 14,000 athletes from 206 countries and territories, who will compete in 33 sports spread over 339 events – accounting for the largest summer games in history – unfortunately, without fans.

LinkedIn was founded to build relationships between professionals and companies. In America, 174 million users and 30 million companies use this professional network to search jobs, discover business opportunities and share content.

If you have a LinkedIn profile – is it all it can be? And if it is, when was the last time you shared helpful content to promote your brand?

Here’s few tips to strengthen your presence on LinkedIn: 

  • Profiles with professional headshots get 14x more views
  • Companies that post weekly see twice the engagement
  • Posts with images get twice the engagement
  • Users are 20x more likely to re-share a post with video
  • Following influencers puts interesting content in your feed
  • Change your numeric LinkedIn profile URL to your name

LinkedIn is not the Field of Dreams – “if you build it, they will come”. Your profile needs to be supported with content and engagements. The more you tend it, the more important connections you’ll make.

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