Does your marketing feel like the movie Groundhog Day? Is your 2021 plan to repeat what you did in 2020? You’ve heard: “If you always do what you’ve always done, you’ll always get what you’ve always got.”
Before you do the same old thing, change it up this year:
1. Do you really need to market all of your services? Narrow them to what you do well and are profitable. Focus marketing dollars there.
2. Does your marketing accurately describe what you do? Use active words to deliver a clearer message. Think long, write short. Even the Gettysburg Address was just 272 words.
3. Does your brand stack up to your competitors? Customers remember brands, not logos. Rebranding can generate renewed energy and interest in your company.
4. Is your website working as hard as it can? Search your company online to see what your audience sees. Feeding your site with original content and fresh images will keep it healthy.
5. When was the last time you communicated with your customers? The easiest sale is with existing customers. Keep your email list current and schedule regular communications.
Making well-informed marketing decisions means stop doing what you’ve always done. Don’t be guilty of the same bad habits. Change is healthy and in many cases, necessary. If you need a kick in the pants, let us know, we have years of practice.
