Groundhog Day

Get What You’ve Always Got

Does your marketing feel like the movie Groundhog Day? Is your plan to do what you did last year, again? Well, it doesn’t have to be that way. Maybe this year will be the year to take a closer look, shake things up and make a real difference.

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

Here’s a few things to consider – before you do the same old thing:

Are all of your products or services really what you want to market? Try to narrow those to what you do well and make money. Then focus your marketing efforts and dollars in that direction.

Examine the words you use in your marketing. Do they accurately describe your offerings? Try using more active wording to deliver a clearer message. The Gettysburg Address was under three minutes, 10 sentences – just 272 words. Keep it short, informative, concise, every word counts. Think long, write short.

How does your current brand stack up to your competition? Do you worry that changing your logo or business name will erode what you have worked to build? Customers remember brands, not logos. If your brand is strong, a new logo or slogan will energize the company and generate renewed interest for your clients and prospects.

How comfortable are you with your website’s appearance and performance? Have you done a recent search of your company online to see what your audience sees? It’s important to keep your site up to date with new content, increased functionality and relevant images.

When was the last time you communicated with your current clients? The easiest sale you can make is to your existing customers. It’s important to keep your email list current and ready for important news. Establish an email and social media schedule for regular touch points.

It’s easy to get caught up in doing what’s urgent instead of what’s important. Marketing usually falls into this trap. You may just need a swift kick in the pants.

Remember, Everything is Marketing.

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