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Who Do You Think You Are?

Who Do You Think You Are?

Never more than today has the need to “control” your personal brand been more important. With information about you available across multiple social media platforms, you need to get your personal brand under control. As a business owner, you are directly associated...

COI Impacts The ROI. Really, It Does.

COI Impacts The ROI. Really, It Does.

For a small business, volumes are written about measuring the ROI – Return On Investment. This buzz term is the subject of what is to be gained when investing in marketing, adding new equipment or hiring a key employee. The ratio of investment divided by the...

So You Think You Can Email?

So You Think You Can Email?

When the word email comes up in conversation, watch the reaction you get from others. You’ll likely hear grumbling, bragging, dread or cursing. It seems the subject of email garners different reactions from people. Knowing how you personally react can influence how...

Jim Naylor

As a marketing therapist, I’m at my best helping business owners better understand their business. As a thinker, writer and sherpa, I facilitate a process that leads to clarity, focus and a belief that the business has what it takes to succeed. I believe that every business has unique and often unrecognized qualities, that when discovered, will enhance the brand and foster success.